Have you ever confused a dream with life?

tír na nÓg is the place where all the girls go when they say, "She's off in her own little world". 

In Irish folklore tír na nÓg is said to be the land of the fae, the most beautiful place you could ever imagine and if you can get there, you never have to grow up.

Our founder, Sheila O'Neill grew up  hearing stories from her Irish grandmother about this magical land and knew it was the perfect fit for a whimsical brand.

tír na nÓg is meant to feel like a world that only exists from the outside looking in, when you open a magazine and see the fairytale Tim Walker spread, or you tune into a theatrical runway show, like the time Karl Lagerfeld put waves in the Grand Palais.

Sheila believes that fashion is like tír na nÓg, somewhere you can go in your mind when the world feels like too much. Escape into a dream, an editorial spread, play dress up in your closet.